We welcome Maurice to our team

We are pleased to introduce Maurice Smedts, our newest team member. Maurice just started with OnModus in the role of Omnichannel Consultant. Jeroen sat down with Maurice and asked him to explain what excites him most about joining OnModus.

‘For the past six years, I’ve been working at a leading fulfilment provider. I have had the opportunity to work with some of the most forward-thinking brands and online retailers, helping them to expand their business internationally,' Maurice begins. ‘At OnModus, I am very keen to take this great experience one step further, guiding our clients as they build the best possible customer experience.’ 

Max Goijarts, OnModus CEO, joins the conversation. ‘Maurice adds a new dimension to the team. Having someone on board who really understands the drill is a great benefit. Maurice knows what it takes to be successful in Commerce, business-wise and operationally. By tapping into Maurice’s experience, we can broaden the scope of services we offer to our clients.’

‘As a brand or retailer, it is great if you have been able to build an amazing customer experience on your platform. However, if you fail to deliver a smooth fulfilment process, you can easily diminish your investment in the platform,’ Max continues. ‘Maurice really knows what it takes to extend your carefully orchestrated customer journey up to the moment your customer opens the box and starts enjoying your products.’


 ‘And even beyond that point,’ Maurice adds. ‘Failing to set up a smooth return process will greatly reduce your customer’s lifetime value. Building confidence and trust in your brand will take a while, and one bad customer experience during the after-sales process can easily ruin it. And interestingly, if set up in a proper way, the data about returned products provide a wealth of insights and opportunities to further improve your customer's experience and grow your business internationally. I have had the pleasure of working with one of the most well-known online fashion retailers (particularly known for their annoying but sticky ads), and have seen the effect of a well-organised fulfilment and returns network. Doing it the right way will greatly improve customer satisfaction and your business case.’

So, Jeroen asks, why OnModus? ‘There is a certain vibe in the company. The team at OnModus has everything that a start-up characterises: entrepreneurial spirit, positivity and the eagerness to leave our stamp on society,’ Maurice explains. ‘However, if you look at the actual experience the team holds on themes like digital strategy and digital transformation, we actually know how to execute on those topics. This is quite unique already, so it seems like we hit a sweet spot in the market. It really excites me to be part of this journey, building the company while creating true value for our clients.’

"I see new adventures ahead!" - Renate van der Vaart joins the team

We are very pleased to welcome Renate van der Vaart to our team. Renate has started beginning of this month in the role of Customer Experience Specialist.

“In my great new role, my aim is to support our customers in this rapidly evolving digital world where customer behaviour is continuously changing. I want to find new and better ways to communicate with them and deliver relevant experiences which they demand 24 hours per day, seven days per week”, says Renate when asked what really drives her in her new role.

Max Goijarts, CEO of OnModus, joins the conversation. “OnModus wants to assist our clients to become customer centric from an integral company perspective. This does not end at implementing a technology which interacts with the customer. It is merely one of the possible strategy outcomes. The real challenge is to understand and tune the organisation’ channels, processes, employees and tools with the most relevant set of data. Combine this with the organisation’s ability to adapt to change in an agile manner and we have a shot in creating the experience our customers expect from you as a retailer or manufacturer”.

We enable marketing and technology to create valuable context for consumers.

Together we ride the path in your digital transformation journey

Together we ride the path in your digital transformation journey

“This is the reason that I chose OnModus”, Renate continues. “We are different than other agencies who support digital transformation. The reason for this is that we all have practical knowledge and skills through several roles being part of an agency, customer and vendor ecosystem.

“We know the journey, the pitfalls and pain points from a customer centric view – Renate van der Vaart”.

This blend of creative minds and can-do mentality builds the footprint of the OnModus team spirit to work hard and play hard, as you could have read in the previous blog. “And “yes” for the ones who keep asking me the “bike” question. I have already started secretly training to ride a racing bike. But that’s my little secret”, she adds to it smilingly.

So what’s does a Customer Experience Specialist role add to the team? “As said I’m aiming to bring “balance” especially in the clients’ content strategy. Every minute a massive amount of content is being published at the internet. And all this content is competing for the attention of your customer via various channels. Despite of this competition, I still believe content marketing is the way to go for creating loyal relationships with your customer. However, we need a new and better solution to get their attention, namely putting messaging in the right context. This way we will make the communication relevant and customers can identify with it, so they feel understood in their needs. This will ultimately lead to the opportunity to engage with them and make them brand ambassadors”.

“I truly believe that the answer of this lies with Contextual Experience Marketing. I am looking forward to starting this journey with our customers. Together we ride the path in your digital transformation journey”.