Fenix Outdoor Group: A Unified Global Analytics Hub based on Microsoft Fabric and Power BI

The Challenge

Fenix Outdoor Group, an international, multi-brand outdoor business, had a clear data ambition but a fragmented analytics landscape. More than six methods were used to supply data, ownership was unclear, and different teams worked from different versions of the truth. Analytics tools were being used not only for reporting but also for extraction, transformation, and modelling; documentation of those transformations was limited; and the incumbent reporting tool was reaching end of life.

The objective was to build a global analytics setup and a single source of truth that improves data consistency, quality, and process, and supports better-informed decisions. The programme also set out to lower long-term operating cost, strengthen governance, modernise the technology landscape, and raise data competence across the organisation.

The Approach

OnModus structured the work across four connected tracks: data governance, Microsoft Fabric implementation, decommissioning of the legacy QlikView reporting tool, and data competence building. Together they were designed to move Fenix Outdoor Group from a fragmented reporting landscape to a governed analytics platform with clearer ownership, stronger data processes, and better adoption across technical and business teams.

Governance established global decision forums, harmonised master data, and defined common ways of working. Microsoft Fabric was implemented as the main platform for data storage, engineering, transformation, and visualisation, with Power BI as the reporting layer and a single source of truth for global staff across Sales, Logistics, and Finance. The QlikView decommissioning migrated the required reports after an assessment of existing usage, so no critical insight was lost and business continuity was maintained.

This was not only a platform project. The target operating model defined data ownership, key metric definitions, validation processes, and workspace setup, supported by training for super users, data owners, and business users so the new environment could be understood and used in practice. OnModus trained more than 60 super users directly, with Power BI certification through a two-day Super User programme; those super users in turn trained the wider business, reaching more than 300 users.

Target Impact

The business case defined a headline target of 25% annual OPEX savings, expected within 12 months of QlikView decommissioning. The target setup also reduces complexity, improves data availability, and makes business-critical reporting available through Power BI and Microsoft Fabric.

Several foundations are already in place. The centralised data lake, the Microsoft Fabric platform, and Power BI are live, providing a common data model and self-service reporting with consistent metric definitions and calculations. Data literacy has risen through the Super User programme, and governance roles and processes are defined across the Financial, Customer, Product, Supplier, and Logistics domains.

Together these move Fenix Outdoor Group from scattered, tool-dependent reporting toward a governed, modern analytics platform with clear ownership and a single source of truth. The same foundation positions the group for more advanced use of data, from reactive business intelligence to proactive data science.