Every day, we are confronted with the state of retail. Either with news of chains filing for bankruptcy or empty windows in the high street. Observing consultants easily point fingers: sometimes at the digital race to the bottom, sometimes at the old-school process in which customers embark on something that more closely resembles order-picking in a warehouse than being wowed in a modern shopping experience. Turns out, there is an easy way to bring customers into your (online) stores: by leveraging your offline assets, online.