Day 2 of the Sitecore symposium 2017 started with a keynote from Kirsten Newbold-Knipp, who is Research Director at Gartner. After a morning full of interesting sessions, Renate found Jeroen and Max at lunch, where they discussed the sessions and key learnings they took away from them.
“Today, I started with a session from the Strategy track, hosted by Charlotte Ziems VP Communication & Marketing at Sitecore,” says Renate. Together with BBDO, Microsoft, and ComBlu, Charlotte gave a session on how to plan and create content for personalisation. My key takeaway was that it's all about "learning by doing" and start small to learn from your data. It's the similar approach we took at the Nutricia BLX platform. In the afternoon the three of us went to the session "What does the latest version of Sitecore eCommerce mean to you”, on how you can make use of your content in the commerce environment. Which is very interesting to make the online buyer journey more relevant for your customers and start building a bridge between online and offline buying. And I closed the day with Global Commerce: A global perspective and the closing keynote from Mark Hamill, better known as the legendary Luke Skywalker from ‘Star Wars’ and the voice of the Joker from ‘Batman’. Mark did a fireside chat with Scott Anderson. Where they answered questions from the audience.
And that made an end to day 2! Based on all we have heard, seen and talked about with peers, we are certain that our digital destiny to "drive digital transformation and business maturity to create, optimise and innovate authentic digital customer experiences and marketing technology" is the right way to go and grow!
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Jeroen, Max & Renate