Digital Analytics leader

As an analytics professional you will implement, maintain and expand tracking tools across all devices as well as create institutional knowledge in digital analytics for our customers. 

YOUR CHALLENGES

• By developing and executing standardised reporting and analysis that will provide clear insights into customer behavior, you will be responsible for turning data into actionable evidence

• You will utilise numbers to support campaign optimisation on multiple media channels and acquire insights to support budget executives

• You will report and define methods to build robust product and growth strategies in coordination with data science, product and project leads

• A/B-Testing and Personalisation are analytics buzzwords familiar to you

• As an analytics coach you will strengthen our data-driven culture by sharing your knowledge in analytics workshops and enabling our customers and the team at OnModus

YOUR STRENGTHS AND CAPABILITIES

• Both excellent analytical skills and passion for working with data characterize you

• You like to take responsibility for your topics and find that sweet spot between speed, quality and delivering in bigger projects

• You have already gained deeper experience with one of the most common tracking tools, such as Google Analytics

• You bring a good understanding of tag management systems (GTM, Tealium etc.) and first experience in querying raw data tables through SQL or open source tools like R

• You are confident in data manipulation, blending, analysis and charting

• Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy are good to have

• You are fluent in Dutch, English. German is a plus