Marketing is constantly changing, just like the behavior of the consumer. Content therefore still remains high on the CMO's agenda. But how distinctive is your organisation to your customers? Is your content level good enough for a personal relationship with the customer? Context marketing is the notion that can help your organisation further.
Context marketing means that you give the right context (data) to your content. But how do you do this in a successful way? In this inspiring Masterclass, Renate van der Vaart , Customer Experience Specialist, will teach you all about how you can use context marketing within your organisation.
08:30 - Reception with coffee, tea and breakfast
09:00 - Start of the plenary part
10:00 - Explanation workshop
10:15 - Start workshop
11:00 - Coffee & delicacy
11:15 - Follow-up workshop
12:00 - Discuss outcomes workshop
12:15 - Wrap-up & close
12:30 - End of masterclass
Renate van der Vaart (Customer Experience Specialist) is the expert in the field of Customer Experience, in which the customer journey, the customer experience and data are central. She has extensive experience in Content Marketing, Omnichannel management and Contextual Intelligence to get more out of your company operation results.